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CIMSPA and Redactive shortlisted for prestigious BSME Cover of the Year Award


S&PA Professional, Redactive’s magazine for the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), has been shortlisted for Cover of the Year (B2B) in the prestigious British Society of Magazine Editors (BSME) Awards 2017. The shortlisted cover is from the winter 2016 edition of the magazine and is dedicated to the theme of ‘ageless fitness’.

It features a profile shot of octogenarian interviewee Tom Harrison, positioned so he appears to be running along the bottom of the page. His image is set against a vibrant yellow background with contrasting magenta headlines.

We wanted to keep the cover simple and striking. Our choice of a vibrant and contrasting colour palette reflects Harrison’s optimistic personality which he cites as being key to his fit and healthy lifestyle (“The main secret to keeping as fit as you can for me is happiness”).

“We are absolutely delighted that the BSME Awards judges have recognised the power of this cover. It highlights both the dynamism of physical activity and the UK priority of helping all ages live long, healthy and active lives — we’re very proud to be part of this sector and have the opportunity to showcase issues like these,” said DeeDee Doke, editor, S&PA Professional.

The winning cover will be selected by voting awards dinner attendees at the event on 21 November 2017 at the Sheraton Grand London on Park Lane.

The cover, up against some high profile competition in the category, exemplifies how a good idea, executed well, can deliver impactful results on a budget. 

Click here to view the full shortlist.

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