Event: Every year the Recruiter Awards bring together a spirited audience into the closest they can get to being a real community without swearing allegiance to a professional institute. 

Challenge: To ensure the award categories evolve in line with industry trends. And – after 22 years – the event retains its reputation as the place to be seen in the world of recruitment.

Solution: Its multi-platform marketing campaign is key to the Awards’ success. Utilising Recruiter magazine’s print and digital channels, but allowing the campaign to amplify organically by exploiting the audience’s love of social media challenges.