Event: CIPFA’s Annual Conference and Exhibition – Public Finance Live – is the biggest networking event for financial decision-makers in public services in the UK.
Challenge: To continually improve delegates’ experience in the lead up, during and after the conference.
Solution: As the main event in the public services calendar, Public Finance Live offers a targeted programme that includes high-profile speakers, practical workshops and multiple opportunities for knowledge sharing and lively debate.
Delegates have multiple opportunities to network and interact with 13 sponsors and over 50 exhibitors in the lively exhibition hall during breaks and at the drinks reception at the end of day one. Innovations to boost attendee engagement include a conference app. Used before the event to push content and social events to help delegates’ pre-planning. Then during the event to keep them up to date with session timings and to distribute news and push notifications.