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Public Finance Live

CIPFA

Promoting pride among the professionals in charge of public funds

Client: Chartered Institute of Public Finance and Accountancy (CIPFA) – the only professional accountancy body in the world to specialise in public services

Event: CIPFA’s Annual Conference and Exhibition – Public Finance Live – is the biggest networking event for financial decision-makers in public services in the UK.

Challenge: To continually improve delegates’ experience in the lead up, during and after the conference. 

Solution: As the main event in the public services calendar, Public Finance Live offers a targeted programme that includes high-profile speakers, practical workshops and multiple opportunities for knowledge sharing and lively debate.

Fantastic feedback on all fronts from delegates, speakers, commercial partners and all. Really well done for a great performance, programme, exhibition and presentation of the Institute in such a good light. So many members fed back how proud they were and how positive they felt in light of the event. Thanks again for the teamwork, blood, sweat and tears to bring this all together.

Drew Cullen

Director Policy & Membership, CIPFA

Delegates have multiple opportunities to network and interact with 13 sponsors and over 50 exhibitors in the lively exhibition hall during breaks and at the drinks reception at the end of day one. Innovations to boost attendee engagement include a conference app. Used before the event to push content and social events to help delegates’ pre-planning. Then during the event to keep them up to date with session timings and to distribute news and push notifications.

Results:

  • Highest revenue achieved in 2023 since Redactive has managed the event (12 years)
  • 4.2 out of 5 average rating for the overall content
  • 58.5k total app page views
  • 3.4k user shares, messages and contributions across the event

Our results

1
exhibitors
1
speakers
1
attendees

More of our work.