As the UK’s leading recruitment consultancy within its sector, Reed Procurement & Supply Chain has taken advantage of its eminence and worked with Redactive to produce short films giving career advice and promoting best practice in the procurement industry.
With five decades of experience REED has developed unrivalled expertise, and with clients across the UK and industry-leading levels of integrity and professionalism, this is something REED is rightly proud of having.
Earlier this year, REED approached Redactive with a view to creatively presenting its thought-leadership. Video, with its unparalleled value as a content medium, was the obvious channel through which to convey the best practice message. The reputation of REED and the significance of the subject matter enabled direct communication with key players in procurement and supply, and the campaign attracted support from industry leaders including Fabienne Lesbros, CPO at BRITVIC, Andrew Newnham, CPO at ITV, and Chris Ayscough, Purchasing Director at SITA, who became enthusiastic participants in the project.
The insight of these high profile procurement professionals has been captured in part animated/part interview style short videos in which finely tuned questions immediately get to the heart of what achieving success in the sector really takes. The content, which provides advice to potential candidates in a creative and engaging manner, is available on the Reed Global website. A social media off-shoot campaign, which includes clips of the interviewees giving their top three career tips for aspiring procurement professionals, aims to catch the attention of those interested, or starting out, in the industry.
REED Marketing Analyst, Joseph Riordan,
has worked closely with Redactive on this project:
“We approached Redactive to create a video series providing engaging career advice to aspiring procurement professionals and demonstrating our expertise in this industry. The videos have been produced to the highest quality and creatively fulfil the brief we submitted. Redactive have been swift and attentive throughout the process and their extensive network has enabled us to increase our reach and promote the video across a range of relevant channels.”