Biomedical Scientist magazine website – thebiomedicalscientist.
The focus of the revamp was to create a more engaging experience by improving the user journey, with more intuitive navigation and dynamic visuals.
The website redesign comes on the back of a facelift for the print magazine, which has a slick, contemporary new look and a range of innovative design and editorial additions.
The new website has a bold design and is easy to navigate with prominent click-throughs to key specialism landing pages, including new and emerging areas, such as point-of-care testing and AI. Below the news and features feed is an eye-catching new jobs feed, a dedicated link to the annual Suppliers Guide and a section dedicated to partner content.
Alongside the regular articles and news items, the website also now features monthly podcasts and regular webinars in its Resources section.