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All in a week’s work: Midwives magazine COVID special


In rapid response to the RCM’s need to communicate with members at this challenging time, Redactive has created a must-read issue of the College’s member magazine – in just seven days.

A COVID-special edition of Midwives magazine has just gone to press. Its 20 pages packed with information and advice for the 48,000+ members of the Royal College of Midwives (RCM). Never have we been so proud to serve this amazing community with content that can help inform their actions and choices during the coronavirus crisis. And never have we been so convinced of the continuing relevance and role of the power of print to get the message across to this vital audience.

Chris Truman, COO, Royal College of Midwives, says: “Given the ongoing COVID-19 situation, the RCM felt it important to ensure our messaging is reaching all our members at this time. It was agreed with Redactive that an additional special issue of our member magazine Midwives was the best way to make this happen. From the initial conversation to sending to print took exactly a week, and the collaboration between the Redactive and RCM teams was exceptional at this crucial time.”

Jason Grant, Director, Redactive, comments: “Our long-standing partnership with the Royal College of Midwives, and fantastic editorial and design team, meant we could collaborate with the RCM team and produce this essential information tool for members in record time. Both teams worked incredibly hard and some long hours to turn this around and we are proud to be able to support our client and get this information to members in such a quick turnaround.”

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