It must be said that to have delivered the financial result we have for this year is a fantastic achievement. Well done to all and my thanks.
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Media: National Trust Magazine is the UK’s highest-circulating magazine, with an ABC circulation of 2.7m.
Challenge: To increase page yields and advertising revenues. Improving the quality of advertisers while adhering to the charity’s guidelines and brand alignment goals.
It must be said that to have delivered the financial result we have for this year is a fantastic achievement. Well done to all and my thanks.
Solution: National Trust Magazine appeals to its audience with engaging stories, beautiful imagery and exclusive offers. But its true commercial pulling power comes from the charity’s ideology and commitment to preserving the UK’s natural beauty and national heritage, for everyone, forever.
After 15 years with the previous advertising agency, Redactive set out to attract new advertisers more closely aligned to the National Trust brand and its mission at the same time as generating greater value for the Trust from each advertising page. As a result, new advertisers have been secured including the likes of: Clarks, Dulux Heritage, Hunter, Joules, Naked Wines and many more.
Results:
Compared with the performance of the previous agency the Redactive effect was immediate:
35% yield per page increase
39% overall issue revenue increase