Fantastic event and definitely the highlight of the FM calendar. Good to see so many people there, very well organised and just a brilliant event to be part of. This was my first one and will now be attending every year!!
Client: Institute of Workplace and Facilities Management (IWFM) – the worldwide body for workplace and facilities professionals.
Event: The annual IWFM Impact Awards recognise best-in-class workplace and facilities management. Plus, the sector’s impact on the economy, environment and society at large.
Challenge: To reinvigorate a longstanding awards scheme of over 20 years’ standing. Attracting more entries and greater sponsorship to the biggest night in the profession’s calendar.
Fantastic event and definitely the highlight of the FM calendar. Good to see so many people there, very well organised and just a brilliant event to be part of. This was my first one and will now be attending every year!!
Solution: Redactive’s events team was appointed to run the IWFM Impact Awards in 2019. And so by necessity reinterpreted them initially in the virtual space. Then a radical rethink and increase in the number of categories for the return to a live event had the desired effect.
The 2021 big night at Grosvenor House provided a precious opportunity for this hidden and rarely recognised workforce to celebrate together. With pyrotechnics, comedy and an interactive Twitter wall just some of the attractions uniting the room in a sense of common purpose and fun.
Results:
Paid-for entries nearly doubled compared with the last live event in 2019
A 40% increase in sponsors from the 2019 event smashed the sponsorship target by 150%
97% of respondents to the feedback survey scored the experience ‘excellent’ or ‘good’