Extremely professional and well organised, arguably the stand-out awards ceremony in the FM calendar.
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Client: Institute of Workplace and Facilities Management (IWFM) – the worldwide body for workplace and facilities professionals.
Event: The annual IWFM Impact Awards recognise best-in-class workplace and facilities management. Plus, the sector’s impact on the economy, environment and society at large.
Challenge: To reinvigorate a longstanding awards scheme of over 20 years’ standing. Attracting more entries and greater sponsorship to the biggest night in the profession’s calendar.
Extremely professional and well organised, arguably the stand-out awards ceremony in the FM calendar.
Solution: Redactive’s events team was appointed to run the IWFM Impact Awards in 2019. And so by necessity reinterpreted them initially in the virtual space. Then a radical rethink and increase in the number of categories for the return to a live event had the desired effect.
The 2021 big night at Grosvenor House provided a precious opportunity for this hidden and rarely recognised workforce to celebrate together. With pyrotechnics, comedy and an interactive Twitter wall just some of the attractions uniting the room in a sense of common purpose and fun.
Results:
Paid-for entries nearly doubled compared with the last live event in 2019
A 40% increase in sponsors from the 2019 event smashed the sponsorship target by 150%
97% of respondents to the feedback survey scored the experience ‘excellent’ or ‘good’