Media: The FSB’s media brand First Voice supports its positioning ‘Experts in Business’ by providing high-value advice and information across print, digital and social channels.
Challenge: To revamp and redesign First Voice to ensure it continues to meet member needs. Dovetailing the magazine content with First Voice digital channels and boosting engagement online.
Redactive has consistently produced a membership magazine that is tailored to the needs of our members, creating a genuine benefit of membership. The assets that they create are written, produced and designed to the highest quality. The advice and guidance from Redactive has helped to reduce costs while raising the standard of the membership communications.
Solution: The magazine’s strong feature line-up and incisive opinion pieces have been enhanced with timely new sections and devices. Editorial is repurposed for the First Voice website, where exclusive online-only content is uploaded every day – news, videos, podcasts and webinars.
The First Voice Small Business Tech Summit virtual event and sponsored New Year, New Tech digital issue are just two recent new initiatives that keep the First Voice content ecosystem fresh and surprising.
Results:
90% of FSB members value First Voice as one of the top three benefits of membership
86% says it enhances their opinion of FSB
80% says it contains invaluable information to help develop their business
First Voice videos were viewed 300,000 times in the past year
Recognition:
2021 Covid Response Awards, Best Membership Engagement During Covid-19
2019 Memcom Excellence Awards, Best Digital Magazine
2018 Association Excellence Awards, Best Association Magazine (circulation >20,000)
2017 Memcom Excellence Awards, Highly Commended Best Digital Newsletter/Online Magazine