14 February 2019
The National Hairdressers' Federation and The National Beauty Federation appoints Redactive as their new publishing agency
We are delighted to announce that Redactive has been appointed to publish the National Hairdresser’s Federation’s and the National Beauty Federation (NHF/NBF) membership magazine, salonfocus.
The NHF/NBF is the UK’s largest trade association for hairdressing, barbering and beauty salon owners and has over 75 years of experience. The aim of the NHF/NBF is to help members build successful, profitable and sustainable businesses whilst keeping them safe, legal and up-to-date with the latest business law.
We are excited to re-launch the magazine into a bold and valuable member benefit by enhancing the design and effectiveness of the content and magazine in a way that that reflects the glamour and success of the industry. The revision, coupled with an evolving digital strategy, will look to engage with existing members, recruit new members, and successfully communicate the recent diversification into the beauty industry. NHF/NBF aim to be the membership body choice of hair salons, barbershops and beauty salons, and their re-launched magazine will now fully encapsulate this with professional authority.
The new design includes sub-A4 sizing, perfect binding and exciting new design features such as infographics and a wider colour palette.
Working with our talented team at Redactive, the NHF/NBF will benefit from improved production and design value, see a growth in commercial revenues and share our knowledge of successful digital and audience development.
We look forward to developing our relationship with the NHF/NBF and are excited to see the magazine, both in print and digital, enabling the NHF/NBF to communicate even better with the Federation’s members and stakeholders.
“We are delighted to appoint Redactive as our publishing agency for our membership magazine, salonfocus. The Redactive team has taken a very ‘hands on’ approach, saving us a lot of time and they’ve certainly hit the ground running. The editorial ideas they put forward at our initial meeting showed their understanding of the topics and the content that our Members would like to read. Redactive is completely redesigning the publication for us, we can’t wait to see the new look and launch it to our Members.”
Hilary Hall the NHF/NBF Chief Executive.