21 January 2019
Building our portfolio – Redactive is pleased to announce a new contract with the Federation of Master Builders
We are delighted to announce that Redactive has been appointed to manage the design and production for the Federation of Master Builders (FMB) membership magazine, Master Builder. The FMB is the UK’s largest trade association in the construction industry with over 10,000 members and has been championing continuous improvement in building standards for over 75 years.
Master Builder aims to inform, inspire and connect small to medium construction firms in the UK, offering insights into the latest industry news and developments, exclusive discounts on products and services and advice to help builders grow and protect their business.
Redactive has redesigned the magazine as part of a wider update of the organisation’s communication and membership strategy.
The magazine refresh includes a move to sub-A4 sizing, perfect binding and exciting new design features such as commissioned illustrations, infographics and a wider colour palette. All of these have already helped in increasing engagement with both members and a wider audience.
Working with our talented team at Redactive, the FMB will benefit from improved production and design value, utilising content and visuals through social media channels to develop a wider reach as part of a considered content marketing strategy to better engage with existing and potential members.
We look forward to developing our relationship with the FMB and are excited to see the magazine, both in print and digital, enabling the FMB to communicate even better with the association’s members and stakeholders.
“The Federation of Master Builders are delighted to be working in partnership with Redactive to publish the Master Builder magazine. Redactive have assisted with the re-launch of the magazine to create a more contemporary and creative design. The magazine now contains more visual content, improved editorial and a more dynamic layout. Feedback from members on the changes has been very positive.”
If you’re interested in discussing how Redactive could connect you with your customers or members, please get in touch with our Head of Business Development, Daniel Butcher at [email protected] or call +44 (0)207324 2728.